Email Addresses
Perfect Internet dealerships have their own email host using an extension that is uniquely associated with their dealership. Don’t allow your staff to use “free” or personal email accounts to communicate with your customers. First – these accounts often have advertising links at the bottom that could impugn your professional appearance – would you want one of your customers to receive an email from one of your employees with an ad for “Buy Viagra” at the bottom? Second – active Internet users will consider such an email from a business as being so unprofessional that their first impression of you will be negative. Third – Active Internet users save the email addresses for everyone they ever communicate with (my own email address book has over 1,000 entries). In the event you are forced to make a personnel change, wouldn’t you rather be able to forward the emails sent to the prior salesperson to another person at your dealership? As opposed to having them go to your former employee, wherever they may be currently selling?
